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In recent years, Twisted Tea has skyrocketed in popularity across the United States, becoming a go-to drink for those who love a refreshing hard iced tea. With its perfect blend of real brewed tea and alcohol, Twisted Tea has carved out a unique space in the flavored malt beverage market. Whether it's the drink’s viral internet fame or its growing sales numbers, Twisted Tea is more than just a beverage—it's a cultural phenomenon.
What is Twisted Tea?
Twisted Tea is a hard iced tea that combines real tea with 5% alcohol by volume (ABV), making it a smooth and easy-to-drink alternative to traditional beer or seltzers. Owned by the Boston Beer Company, the brand has expanded its product lineup to include a variety of flavors, including Half & Half (a mix of tea and lemonade), Peach, Raspberry, Mango, and more.
Why is Twisted Tea So Popular?
1. A Refreshing Alternative to Beer
Many American consumers are looking for beer alternatives that still provide a buzz but with a lighter and smoother taste. Twisted Tea offers a crisp, sweet, and refreshing drinking experience that appeals to both casual and seasoned drinkers.
2. Viral Internet Fame
Twisted Tea gained massive attention in December 2020 when a viral video showed a customer using a can of Twisted Tea to defend himself in a convenience store altercation. The moment quickly became an internet sensation, sparking memes, GIFs, and a surge in sales. Since then, the brand has embraced its newfound popularity, incorporating the viral moment into its marketing strategy.
3. Diverse Flavor Options
Unlike many hard seltzers that stick to a limited range of flavors, Twisted Tea offers a broader selection, appealing to various taste preferences. From classic Original Twisted Tea to limited-edition seasonal flavors, there’s something for everyone.
4. A Favorite for Outdoor and Social Gatherings
With its smooth taste and no carbonation, Twisted Tea has become a staple at BBQs, tailgates, and beach parties. It’s an ideal drink for summer events, sports gatherings, and casual hangouts. Many fans appreciate its easy-drinking quality, making it a great choice for all-day enjoyment.
Twisted Tea Sales and Market Growth
The ready-to-drink (RTD) alcohol market is booming, and Twisted Tea has positioned itself as a leader in this segment. The Boston Beer Company, which also owns Samuel Adams and Truly Hard Seltzer, has reported strong double-digit growth in Twisted Tea sales over the past few years. With the increasing demand for flavored alcoholic beverages, Twisted Tea is likely to maintain its momentum in the coming years.
Where to Buy Twisted Tea
Twisted Tea is available at most major grocery stores, liquor stores, gas stations, and convenience stores across the United States. Consumers can also find it at major retailers like Walmart, Target, and Total Wine & More. Online alcohol delivery services such as Drizly and Instacart also offer Twisted Tea for home delivery in select locations.
Final Thoughts
Twisted Tea has become more than just a beverage—it’s a lifestyle brand embraced by millions of loyal fans across the U.S. Whether you’re looking for a refreshing alternative to beer, trying out new flavors, or just enjoying a can at a summer cookout, Twisted Tea continues to be a top choice for those who love hard iced tea.
With its increasing market presence, viral appeal, and continued innovation, Twisted Tea is here to stay. If you haven’t tried it yet, now might be the perfect time to crack open a can and see what the hype is all about!